Aesthetic and Usability

Aesthetics and usability are two foundational elements of designing a website. Visual design and utility are intertwined such that without one, the other would cease to be as effective. While a visually pleasing interface catches the attention of the user, the functionality of the website is what keeps them scrolling.

Remember, a user-centric design is of paramount relevance when considering the site's performance and rankings in search engines.

Skimmability

When a user visits, they are not going to read the entire page. Instead, they scan, looking for anchors that help them navigate the content quickly and effectively. No matter how superior your web content is, without strategic placement, you might as well have flushed it down the drain.

We at Ecomsoft are well aware of the cutthroat competition that a website has to face before it can garner any sort of traffic. You only have a few seconds to convince the potential client that your products and services are worth looking into.

Know Your User

Our web design team can gauge the exact mix of instant gratification, satisficing, and intuitive navigation your website needs to root the customers right on the spot.

Sense of Control

Additionally, users should also be able to enjoy a certain level of control. Yes, as a brand, the website is supposed to nudge an onlooker towards buying your products/services. However, notice the emphasis on nudge and not push. As a general consensus, we recommend laying off heavy-handed usage of pop-ups and making sure back buttons are functional.

Similarly, targeted marketing is all roses and sunshine until you cross the thin line into the data stealer category.