Great Visuals

You already know that e-Commerce websites should refrain from zeroing in on aesthetics at the expense of functionality. Simultaneously, a site sticking out like a sore thumb will never impress the customer. The solution is to merge appearance and function into a cohesive element that hooks your visitors and makes them want to scroll further.

Magento, for example, is one development platform that offers highly customizable solutions to keep your site looking aesthetically pleasing but undeniably crisp.

Intuitive and Visible Navigation

Simply put, intuitive, visible navigation ensures that the visitor can easily switch between pages, add to the shopping cart, read reviews and check out their haul. When the user is comfortable with the navigation of the website, they are more likely to stick around. The longer they spend on your website, the greater the chances of happening upon a product they like and potentially buying it.

Captivating Content

The third and final secret to building a remarkable e-Commerce site is adding snippets of written content aimed to engage. Do note that content is a big gun and manning the big guns should be done with care and skill. Make sure you get the ratio of content to graphics right. Similarly, you will also need to match the length of content to the purpose it serves.

Succinct reviews, paragraph-long write-ups, single-sentence catchphrases, and blogs are some popular forms of content used in e-Commerce websites.

The user finding content they like directly correlates with them spending time on your website and maybe even sharing it. The bottom line is, that a more engaging website equals more purchases.

Selecting a platform for your e-Commerce Site