The June–July 2025 Google Core Update, which started rolling out on June 30 and finished on July 17, has caused significant changes in search results across the globe. Businesses looking to strengthen their online presence should understand how this affects their visibility, especially those working with a digital marketing agency in India. The update focused on improving the relevance of search results rather than penalizing sites, but ranking volatility was still observed across many industries.

What the June 2025 Core Update Changed

According to Google, the update aimed to provide users with more accurate and helpful results. Ranking volatility spiked between July 11 and July 14, and many websites saw changes in their keyword positions. Some sites that lost visibility during the 2023 Helpful Content Update started to regain traffic, while others experienced declines due to outdated or low-quality content. Google also introduced advanced AI-driven systems like MUVERA and the Graph Foundation Model, which refined how relevance and authority are measured. With AI Overviews and featured snippets becoming more prominent, zero-click searches have increased, pushing brands to optimize for these new search features.

How It Impacts Businesses in India

A digital marketing agency in India can help businesses understand and respond to these changes. The update rewards websites that demonstrate strong E‑E‑A‑T (Experience, Expertise, Authoritativeness, and Trustworthiness). Generic and thin content is now more likely to lose rankings, while in-depth and expert-driven articles are seeing improvements. For companies depending on organic traffic, this is a critical time to evaluate whether their content truly meets user intent. Industries like health, finance, and e-commerce have been hit the hardest, but even local businesses have seen fluctuations in search visibility.

Another major shift is the growing importance of technical performance. Google has confirmed that site speed, mobile-first indexing, and Core Web Vitals remain essential. Poor technical SEO can now limit even high-quality content from ranking well. Agencies focusing on website optimization are helping businesses achieve better results by improving site performance, mobile usability, and structured data implementation. With AI and rich search results becoming standard, brands must also structure their content for featured snippets and question-based search intent.

Steps to Adapt to the Core Update

If your website has experienced traffic loss, a structured recovery approach is necessary. Start with a thorough content audit. Outdated or low-quality pages need to be updated with fresh insights, statistics, and expert commentary. Google is prioritizing people-first content, which means adding original research, case studies, or expert quotes can significantly improve visibility. For businesses working with a digital marketing agency in India, this is an ideal time to revamp their content strategy and adopt a strong content marketing framework.

Monitoring keyword rankings is another crucial step. The recent update caused massive fluctuations, and some keywords that performed well in May and early June may have lost ground. Agencies providing digital marketing services are now tracking keyword performance in both traditional search and AI-powered results. This helps in adjusting SEO strategies faster, ensuring that important business keywords regain visibility.

Technical SEO cannot be ignored. Even the best-written content will struggle if the site is slow or has mobile usability issues. Regular audits should focus on Core Web Vitals, server response times, and structured data. With Google introducing more AI-based features, optimizing for snippets and AI Overviews is equally important. Content formatted with clear headings, concise answers, and question-based sections increases the chances of being selected for these features, which drive high visibility even in zero-click environments.

Why Work with a Digital Marketing Agency in India

Choosing the right digital marketing agency in India can make a significant difference in adapting to the changes brought by the core update. Local agencies understand the nuances of the Indian market, including language variations, regional search behavior, and cost-effective digital strategies. They can provide customized SEO solutions, targeted paid campaigns, and effective website optimization techniques, ensuring that your business stays ahead in a competitive market.

A reliable agency will not only handle SEO but also manage content marketing, social media campaigns, and paid ads. With AI-driven search becoming dominant, integrating these services is more important than ever. Indian agencies often offer flexible packages tailored to small and medium-sized businesses, making professional SEO accessible even for local companies competing with large brands.

Looking Ahead

The June 2025 update was the second core update this year, following the one in March. Google has already hinted at releasing more frequent updates, which means continuous monitoring and quick adaptation are crucial. Businesses should not view this as a one-time adjustment but rather as an ongoing process. Regular performance analysis, content refreshes, and technical improvements are now essential parts of any long-term SEO strategy.

Agencies with experience in handling algorithm changes can guide businesses through this evolving landscape. Instead of chasing quick fixes, brands should focus on long-term quality improvements. Building strong authority, offering helpful content, and maintaining a technically sound website are strategies that remain effective across every update.

Partner with Ecomsoft Tech Solutions for Lasting Results

If you want to maintain strong rankings despite algorithm changes, partnering with a trusted digital marketing agency in India is the smart choice. At Ecomsoft Tech Solutions, we specialize in creating SEO strategies that align with Google’s evolving standards. From advanced website optimization to expert-driven content marketing, our team ensures your brand remains visible and competitive.

Ready to secure your position in search results despite the latest Google Core Update? Contact Ecomsoft Tech Solutions today and let us build a future-proof digital marketing strategy for your business.